Marketing for a Strong Return On Investment
To stay ahead of competitors in the highly competitive arena of diagnostic imaging, we will maintain an edge with state-of-the-art equipment, outstanding personnel, strategic planning, competitive intelligence, and an understanding of both your market’s needs and how to deliver solutions. The diagnostics center’s strengths with strategic marketing are what gives and Inner Image Diagnostics the competitive edge.
Our sound marketing strategy relies on communicating a consistent message about
diagnostic imaging centers and the benefits they provide. To ensure the proper and necessary efforts for success take place we are:
(1) Developing and maintaining a strategic marketing plan
(2) Creating a distinctive brand and strong positioning based on the marketplace
(3) Utilizing specific tactics to put the marketing plan into action
Creating a Distinctive Brand
Many people mistakenly believe that marketing is the same thing as advertising. In
actuality, advertising is just one small subset of marketing. Simply put, marketing is
planned communication. We are marketing the diagnostic imaging centers through reports to referrers, various direct marketing campaigns, phone calls with patients, and even the décor in your treatment areas. We will meet our greatest potential through excellent customer service, strategic marketing, and diligent management.
Our
radiologists and cardiologists are highly
qualified and actively engaged in the medical practice of
diagnostic imaging and are associated with major hospitals
and clinics in their communities. They will provide you with
highly accurate results - beginning with examinations
performed with cutting-edge EBT scanning technology - the
same as that used in major universities and institutions
around the country.
Patients
receive their scan results on a CD ROM that will
also be sent to their referring physician for review. A
detailed printed report is also furnished to each patient
detailing their scan results.
GE
EBT Scanner 
